YouTube Platform

YouTubeUnless you lived on Mars for the last couple of years, you already know about the Google's video sharing service, YouTube, that lets you upload, search, play, comment and rate videos for free. YouTube also has released some APIs that let you embed and play videos from your website.

Yesterday, YouTube has announced more open APIs that will allow developers to upload, manage, search and play videos and access video metadata like user comments, favorites and ratings.

Before these new APIs, you could easily embed YouTube videos in your website but users could go away from your site because the player would display links to other videos that even may be unrelated to your content.

Now, websites are able to build and play their own collections of videos that are stored on and streamed through YouTube without paying any extra fees. Moreover, they are able to customize the look and feel of the player and control playback.

Client authentication will be available using either of two methods, according to Stephanie Liu: AuthSub for web applications, or ClientLogin for applications installed on devices.

Jim Patterson, YouTube product manager, describe the new APIs as:
“Just a geeky acronym for Awesomely Powerful Interactions, which is what users are now capable of performing from just about anywhere.”

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