Accessible Web Sites.. Why?
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A Web site is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Some organisations are making accessibility improvements to their Web sites, but many are seemingly not making the accessibility adjustments. Disabled people don't access their Web site, they say, so why should they care?
There are, however, two very good reasons as to why businesses should start taking these issues seriously:
- An accessible Web site will make you more money
- An accessible Web site will save you money
There are seven explanations for this:
1. Your Web Site Will Be Easier to Manage
An accessible Web site separates the content (the words and images that we see on the screen) and presentation (the way that these words and images are laid out) of each page. Each Web page has an HTML document that contains the words and images for that page (the content), and calls up a CSS document that includes the presentation information - this CSS document is shared by all the pages on the Web site.
To adjust the layout of your Web site, you only have to make changes in the CSS file, saving considerable time (and therefore money).
2. Your Web Site Will Be Compatible With New Browsing Technologies
In the near future, the use of PDAs, mobile phones and in-car browsers will all regularly be used to access the Internet. The people making use of these new technologies are generally high-income individuals. In order to reach this lucrative target, you'll need a Web site that is accessible to these machines. To test your Web site, try using it with the Opera mini simulator, which shows how your site will look on a mobile phone.
3. Your Web Site Will Appear Higher in the Search Engines
By making your Web site more accessible to Web users, you're also making it more accessible to search engines. Search engines cannot usually understand images, JavaScript, Flash, audio and video content. By providing alternative content to each of these, all areas of your Web site will be accessible to search engines, who'll then be able to have a better understanding of its purpose.
The more confident a search engine is of your Web site's purpose, all other things being equal, the higher it'll place your Web site in the search rankings.
4. You Won't Have to Incur Legal Fees
The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission) have been exerting pressure on companies and the government to make their Web sites accessible. Indeed, the DRC has now published their findings from their accessibility investigation of 1000 Web sites. They've warned firms that they'll face legal action and the threat of unlimited compensation payments if they fail to make their Web sites accessible to people with disabilities.
5. The Download Time of Your Web Site Will Be Significantly Improved
Accessible Web sites generally download quicker than Web sites with poor accessibility. Just 25% of Web users in the UK are connected to the Internet via broadband (source: National Statistics). You can be sure that if your Web site takes much longer than ten seconds to download then many of your site visitors will be clicking away and you'll lose their custom.
6. The Usability of Your Web Site Will Be Enhanced
There is a certain amount of overlap between Web accessibility and Web usability. It's been shown that a usability redesign increases the sales/conversion rate of a Web site by 100%.
7. You'll Gain Good Publicity
Make your Web site accessible to everyone and you can tell the world about it.